“The next 10 years will generate an order of magnitude more change than we have seen in the last 10 years.” – Brian Hopkins, Ted Schadler and James McCormick. Authors of Forrester’s Report, “The Insights-Driven Business” A few decades ago, the world of customer engagement was very different. A brand would just broadcast a message […]
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Are you wondering what all the hype about “customer engagement” is? You are not alone! We have already defined what customer engagement is in our previous blog post and also touched slightly on how it is beneficial. In this article, we are going to dive deeper and explain how customer engagement can actually benefit your […]
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“Customers are transitioning to communicating and buying through digital channels.” – Gartner, 2013 Survey This statement by Gartner highlights a hard reality of today’s customer behavior. Customer loyalty is no more dependent simply on “customer satisfaction”, as it was believed a decade ago. With the popularity of the Internet and social media channels, customers are […]
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